Localization: Training & Development in Peru

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By Jen Weaver, Carmazzi Global Solutions

peru-machu-picchu-llamaLittle known fact: Peruvian ceviche is one of my favorite foods. If you ever get the chance to try it from an authentic source, you won’t be disappointed. But, let’s get back on track with helpful information as we explore some common cultural facts about Peruvians and their expectations when it comes to T&D.

Test your knowledge of Peruvian culture with the Fun-Fact question below:

True or False. Peru was once the center of the Inca empire.

Quick Tips for Training & Development in Peru1:

  • Peru has two official languages—Spanish and an Amerindian language called Quechua. While English may be understood, training materials should be provided in either straight Spanish or Spanish and English.
  • Peruvian attitudes are difficult to change, even though most people remain open to new information. Highly educated executives are more objective in decision-making, but others are more likely to process information subjectively based on their personal involvement and feelings.
  • Elite perspectives and the Roman Catholic faith influence one’s perspective of truth, although objective facts are now carrying more weight for younger generations of professionals.
  • Personal relationships outweigh expertise in many business settings, so be sure to invest time in establishing solid connections with Peruvian contacts and students.
  • Compared to other Latin American cultures, Peruvians tend to be more risk-averse and have a low tolerance for uncertainty. Gain buy-in from students early to limit the perspective of risk.
  • Male machismo is common, but more Peruvian women are gaining liberties as time passes.
  • Punctuality is growing in importance in Peruvian culture, but your contact may still be late to meetings.
  • Businesses are often open six days a week, so be sure to clarify your training schedule in advance. Otherwise, they may assume you’ll also be training six days straight.
  • High-quality graphics and interactive demonstrations are appreciated in corporate communication.
  • Both crossing your legs or resting your ankle on your other knee are considered inappropriate. Keep this in mind both for your own posture and for images used in training materials, as these relaxed poses are quite common in stock photography.
  • Peruvians connect with the person, not the company, so be sure not to change your point of contact during the middle of training or negotiations. Such drastic modifications would likely halt your project.

Fun-Fact Answer:

True.

Developing training & development materials for use in Peru? Contact Jen Weaver with Carmazzi Global Solutions for a free consultation.

References:

1Morrison, Terri, & Conaway, Wayne A. (2006). Kiss, bow, or shake hands (2nd ed.). Avon: Adams Media.

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