Contextual Solutions, a division of CGS, specializes in multicultural marketing, cross-cultural
training and cultural sensitivity or awareness.

Our goal is to equip companies with true cultural competence – the kind of understanding that
considers customs, value systems, and ingrained worldviews. It is the treating people as people
aspect of understanding cultural differences. This demonstrates care and consideration for
another group of people. Respecting and showing honor to another culture takes communication
to an entirely new level of success.

Armed with that understanding and CGS’s extensive network of certified associates and expert
linguists, you’ll be able to plug your message into virtually any culture with positive impact.

CGS can help your company:

•  Target and communicate with ethnic segments based on their
    own cultural framework.

•  Train a multicultural management and workforce in a way that invites
    understanding and buy-in.

•  Survey and pre-test your marketing assumptions.

•  Conduct cultural due diligence (assessing and researching the possible
    impact of culture on your goals).

•  Avoid cultural snafus that could actually repel your target audience or
   your workforce.

•  Look beyond simple geographic boundaries or political worldviews in order
    to identify cultural differences.

•  Identify quality partners within the cultures you are targeting.

•  Cultivate your ability to compromise in a culture with differing ideas, values,
    and worldviews.

•  Align your product benefits with cultural value systems.